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I must congratulate FPP for the success of the 2008 Road Shows in Brazil. Julio, Daniela and Thomas were really supportive during the fairs. And the quantity and quality of the students / visitors were really good.² Fabiano Maciel - Assistant Marketing Director

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US COLLEGES REACHING OUT TO STUDENTS IN SPANISH

Several US colleges and universities are tapping into the booming Latino student market by offering Spanish translations of admissions and financial aid material and offering recruitment seminars in Spanish.

"These initiatives are really geared toward the families ... to take some of the pressure off the students," says Bryn Mawr College Chief Enrollment Officer Jennifer Rickard.

Excelencia in Education's Deborah Santiago is not surprised that colleges are beginning to court Hispanic students and their families. "What we're seeing across the country is a lot more attention than in the past on providing access to the Latino population," she says. But some institutions that have targeted parents for years with bilingual recruiting sessions are only now making online translations available.

From "US Colleges Court Hispanic Families Using Espanol"
Associated Press (NY) (02/07/10) Matheson, Kathy

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